The retrowave music genre is “that” genre that almost everyone in the world, during their daily lives, listens to without knowing.
How can a genre be so popular but so unknown by people at the same time?
Today we’ll be going through the definition of retrowave, its characteristics, where it comes from, where you can hear it and why people do not know it exists even if they listen to it all the time.
Let’s go!
What is retrowave music?
Let’s start by defining the retrowave music genre.
It’s actually a difficult question since many musicians and producers of the genre will probably provide different answers.
Many consider it to be a subgenre of synthwave and I tend to agree with that. My interpretation is that there is one main genre, that is “Electronic“, and inside it, we have different subgenres such as Techno, Trance, or Synthwave.
Synthwave is then divided into different sub-sub genres like Dreamwave, Vaporware, Outrun, Cyberpunk, Darkwave, and of course, Retrowave.
Retrowave music is defined by its focus on nostalgia for the 1980s. This includes not only an obsession with synthesizers and drum machines but also a reverence for the pop culture of that era.
Retrofuturism is also frequently a common theme, with many artists adopting a retro vision of the future that was popularized in science fiction and action films of the decade.
What is Retrofuturism?
Retrofuturism is a trend that’s been around for some time now, and it’s showing no signs of slowing down. It’s the contemporary take on embracing the past, but with a futuristic twist. This style can be seen in everything from fashion to furniture and architecture — all with one common thread — vintage vibes combined with modern technology.
At its core, retrofuturism is about taking elements of classic looks and combining them with advanced innovations. Think art deco-style subway stations blended with cutting-edge digital displays or vintage cars paired up with electric engines. It’s a way to bring together both eras as we move forward into the future.
In terms of fashion, expect to see lots of bright colors, bold prints, geometric shapes and plenty of neon lighting!
As far as sound goes
Retrofuturism in music
Retrofuturism in music has been a growing trend over the past few years, as more and more artists incorporate elements of the past into their modern compositions. By combining traditional sounds with futuristic sensibilities, these musical innovators are able to create unique soundscapes that bridge the gap between retro and futuristic styles.
The term ‘retrofuturism’ is used to describe an aesthetic combination of vintage-inspired sounds, visuals, and concepts with modern technology. Many popular acts have embraced this concept in their music; for example, Daft Punk’s iconic electro-pop sound draws heavily from disco and funk influences while also incorporating cutting-edge production techniques. Similarly, synthwave pioneers such as Kavinsky fuse classic 80s synths with electronic beats to create a captivating mix of nostalgia and innovation.
The characteristics of retrowave
The sound
To understand what the retrowave music genre is, let’s start analyzing the sound inspirations.
It Is a unique blend of 80s synthpop, like for example Gary Numan or Depeche Mode or 80s-inspired movie and videogame scores, trying to re-create them in the exact way they where in the past, going as far as “dirtying” some sounds on purpose, or using the exact same video game sound engines of old consoles..
Retrowave artists take inspiration from the past, but it’s not just that, they revere it so much that they do all they can to emulate those exact sounds like perfectionists.
Not everyone manages to tho, and many incorporate some modern production techniques that takes the sound a little away from pure retro and more towards the broader synth category, making it a lot harder for everyone to properly understand the differences in genres to the point that many consider the two to be synonyms.
The look
It’s impossible to answer the question about what is retrowave without talking about aesthetics.
Retrowave is all about nostalgia. It harkens back to a simpler time when life was more about having fun and less about being stressed out.
Visuals often combine elements of both vintage and contemporary fashion. The result is a unique, one-of-a-kind aesthetic that is sure to turn heads.
How was the retrowave music genre born?
The genre is often characterized (but not limited) by its use of vintage synthesizers and drum machines, as well as its nostalgic themes.
Even if the genre was already starting to grow in 2010, the real bloom happened in 2011 thanks to the soundtrack of the movie “Drive” with Ryan Gosling, Carey Mulligan, and Brian Cranston, directed by Nicolas Winding Refn.
The soundtrack to the movie contained tracks from Kavinsky, David Grellier, Johnny Jewel, and Cliff Martinez. It was their soundtrack that introduced a lot of people to the genre.
Why retrowave still set standards
Since you’re wondering what is retrowave, you should know that there isn’t a single electronic genre that doesn’t rely on “retro” sounds: starting from the standard 808s or 909s, all up to analog-sounding sounds.
The moment you know retrowave exists and start listening to it, you’ll suddenly realize that you’ve already heard it on tv ads, movies, video games, and even as background music for youtube videos.
You’ll be surprised by the fact that many of the common electronic genres of today, like techno and/or trance, copy retrowave sounds: that’s why I consider many to be “evolutions” of the genre.
And now let’s answer this very important question: why is retrowave so unknown?
Why is the retrowave music genre unknown to many?
The simple fact that we need to try and explain what is retrowave, is proof enough that this beautiful style is, at least in definition, unknown to many for different reasons.
First, it is largely an underground genre; it doesn’t get the same exposure as more mainstream ones like pop or rock.
Second, the 80s nostalgia boom hasn’t reached its full potential yet; as more people look back on the 80s with fondness, it will become more popular.
Third, the genre’s focus on synthesizers and electronic sounds can be off-putting to some listeners who are used to more traditional instruments.
As a fourth point, many of the major artists of the genre refuse the terminology of it. Kavinsky for example is famous in the community for openly writing “f**k this synthwave thing you’re talking about“, to later explain how this kind of categorization, in his opinion, is bad because it locks art behind cell doors.
“Music is music” he says, and we agree with him.
Another example of how one of the most famous songs in the genre, Blinding Lights by The Weeknd, has been wrongly categorized as “soul” by many of the press and media.
Finally, retro aesthetics clash with the economical interests of modern corporations.
I believe this last point is also one of the main reasons why big labels don’t invest in it.
The result is a vibrant scene that continues to produce some of the most innovative and exciting music being made today but with probably 1/100 of the recognition it would deserve.
Listen to Retrowave
And now that you know everything about the genre, you’re sure to want and hear some more of it!
Luckily for you, we have everything you’ve been looking for directly “in the house”.
Suggestion 1 - Download OUR DISCOGRAPHY FOR FREE
Our entire discography is free to download thanks to our “pay what you can” model.
Download, listen, and then, if you liked it and can, consider donating something to help our project go or, even better, consider signing up for a monthly donation on our Ko-Fi Page!
Suggestion 2 - Follow a playlist
We have just the right playlist for you.
“NOSTALGIA” is a playlist for whoever wants to discover cool retro music and let his worries drift away in the waves of sound.
“eLxAr & The Magic Portal” is a playlist in which you can find all of our best retro styled creations.
Conclusion: The enduring appeal of the past
So, What is Retrowave? It is a subgenre of synthwave that pays homage to 1980s culture, music, and aesthetics.
It has become popular in recent years for its catchy melodies and nostalgic themes and is vastly used everywhere in movies, television ads, youtube, games and as stand alone tracks but, sadly, doesn’t get the recognition it deserves.
If you’re looking for something new to listen to, give this a try. You might just find this to be your new favorite genre.
Luca and Alex